Unlike American cartoon animal mascots (like Snoopy, Garfield, or Mickey Mouse), she started out as a marketing icon, with actual media (including quite a few cartoons and Video Games, including an MMORPG) all coming later.Ĭontrary to popular belief, she does have a mouth, it's just like Dilbert's: very small and not drawn often. For many non-Japanese, this was some of the first tastes of anime chibi art. View source version on businesswire.Hello Kitty is a long running Cash-Cow Franchise mascot in Japan.Ĭreated by Yuko Shimizu and licensed by Sanrio, this little cat has been marketed in America just as long as she has been in Japan. RECUR also co-authored the recurring royalty standard for NFTs, allowing for creators, artists, athletes, and brands to benefit from the secondary sales of their assets in perpetuity. The RECUR Platform multi-chain approach gives its brand partners the widest range of distribution and their fan bases the widest range of utility. RECUR is the premier Web3 platform for creating innovative, multi-chain NFT experiences for all-from the world’s largest brands to individual creators and fans. RECUR designs and develops dedicated branded experiences that allow fans to buy, sell, and engage with digital products and collectibles through NFTs. To learn more about Sanrio, please visit and follow us on Facebook, Instagram and Twitter. Sanrio boasts an extensive product lineup of around 50,000 products, which are available in over 130 countries and regions around the world. Today, Sanrio’s business extends into the entertainment industry and includes the operation of a number of theme parks. Since 1960, this philosophy has served as the inspiration to offer quality products, services and activities that promote communication and inspire unique consumer experiences across the world. Sanrio was founded on the small gift, big smile philosophy – that a small gift can bring happiness and friendship to people of all ages. Sanrio is the global lifestyle brand best known for Hello Kitty who was created in 1974, and home to many other beloved character brands such as My Melody, LittleTwinStars, Cinnamoroll, Pompompurin, Gudetama, Aggretsuko, Chococat, Bad Badtz-Maru, Kerokerokeroppi and the British icons Mr. "We’re lucky to have some of the best fans in the world, and it’s a privilege to craft a new space for them to experience their fandom like never before."įor updates as new information is released, sign up for more information at hellokittyfrens.xyz, and follow on Twitter. "It’s incredible to be able to bring the friendship and community of the world’s favorite character and her friends to a new fan base with RECUR," said Silvia Figini, Chief Operating Officer, Sanrio – EMEA, India and Oceania, Mr Men – Worldwide. We can’t wait to bring that to life for Sanrio fans across the globe." "Our goal is to provide a community where fans can interact and explore the metaverse with brands and IPs they love. "We’re thrilled to create a platform for all Hello Kitty fans, old and new, to take flight and experience the metaverse through Hello Kitty and Friends World," said RECUR Founder and CEO Zach Bruch. Clues to the characters and locations will be revealed on the Twitter leading up the drop. Fans will be able to collect Hello Kitty characters and earn new digital collectibles by completing challenges where they travel to eight iconic cities around the world-two of which will be exclusively available for RECUR Pass Holders. Hello Kitty and five of her friends will act as tour guides for fans through the 10,000 NFTs for sale. Starting August 25th fans will be able to pack their digital bags and travel alongside Sanrio’s most beloved characters on an globetrotting NFT experience.
Hello Kitty and Friends World brings the friendship and community of the world’s favorite characters to the NFT space.
Rooted in traveling and experiencing new cultures, Hello Kitty awakens an appetite for adventure and friendship without borders. Hello Kitty and Friends Embark on a Globetrotting NFT Experience, Powered by RECUR and Sanrio (Graphic: Business Wire)
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